I Overheard AI's Entire Future in a Steakhouse Breakup

Field Notes from The Build – No. 3 || Strategy from the drafting table. Lessons from the keyboard.

May 30 • Bruce Bracken

𝐓𝐡𝐞 𝐖𝐚𝐫𝐫𝐢𝐨𝐫𝐬 𝐁𝐮𝐢𝐥𝐭 𝐚 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐦𝐩𝐚𝐧𝐲, 𝐍𝐨𝐭 𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐬𝐬𝐨𝐧

For the last year, most of what I’ve written has been about how companies are struggling with narrative.

May 24 • Bruce Bracken

1

I Don't Read My Own Specs, and That's the Whole Point

Field Notes from The Build – No. 2 || Strategy from the drafting table. Lessons from the keyboard.

May 22 • Bruce Bracken

The Cost of Being Right Yesterday

Field Notes from The Build – No. 1 || Strategy from the drafting table. Lessons from the keyboard.

May 15 • Bruce Bracken

April 2026

MVF Is the New MVP: Minimum Viable Founder

Two stories get cited every time someone recites the lean MVP gospel: WhatsApp and Craigslist.

Apr 30 • Bruce Bracken

1

Artemis II Reminds Us

A few months ago I wrote that American pride starts with remembering who we are – and that a country which stops doing hard things eventually forgets it…

Apr 10 • Bruce Bracken

Schrödinger's Chat

Breakthrough: Scientists have successfully replicated Schrödinger's quantum superposition using only venture capital and high confidence.

Apr 1 • Bruce Bracken

March 2026

Be Like Water: What Bruce Lee Understood About AI That the Industry Still Doesn't

The AI industry is performing kata. Beautiful choreography. But the fight has moved on.

Mar 29 • Bruce Bracken

Artificial Narrative: The Story Problem Behind AI's Adoption Crisis

In December, I published an article making the case that Microsoft’s real AI problem was integration, not capability.

Mar 27 • Bruce Bracken

1

February 2026

The Most Expensive Part of AI Is the Prompt You Didn’t Bother To Write

The best writing rooms don’t happen in writing rooms.

Feb 24 • Bruce Bracken

1

A Morning Walk, a Golden Retriever, and the AI Lesson I Didn’t Expect

Gracie found the scent again this morning.

Feb 20 • Bruce Bracken

December 2025

Santa ships joy, one MVP at a time

Merry Christmas from Santa’s Vibeshop!

Dec 25, 2025 • Bruce Bracken